Would you be interested in 5% “Krystal Bonds”?
As Krystal goes from strength to strength (we grew 35.8% last year), we plan to accelerate our growth by raising additional capital.
There are 2 ways to raise money; selling equity and taking on debt. As a 100% family-owned, independent business that isn’t selling, equity makes no sense as there’d be no “exit” for investors to see a return. That leaves debt, and we thought we’d rather pay our clients interest than a bank!
We’re considering offering existing clients “Krystal Bonds” (legally a mini-bond, your capital would be at risk) that we think will look like the following;
- £500 cost per bond
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5% annual interest, paid monthly
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5 year term (60 interest payments)
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Full repayment of the bond principal at the end of the term
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Swag and exclusive early access to new services for bond holders
The money we raise would be spent on just 2 things that we’re very familiar with and will return value;
- Acquisitions - to join the 12 profitable and successful ones we’ve already done.
- Developers - we’d like to double the size of the team in the UK to work on our software;
- a. cPanel replacement
- b. Metritool (beta)
- c. Onyx
- d. Katapult
We think this is a great way for us to give something back to our valued clients, and help share Krystal’s success. Existing clients – please check your inbox, you should have a copy of this Quarterly Update with a link to a survey we'd love your response to!
Kind regards,

Simon Blackler, CEO & Founder
P.S. I hope that you’ve found this new quarterly email informative. Given that we’ve just started it I’d love to have your feedback, tips/suggestions and comments on how to improve the format/make these better. Just reply to this email, I read every response.
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